— Miami Launch
No. 3 London Dry Gin — Miami Launch
When No. 3 Gin came to Miami, Gilded Group was tapped to design its official launch event, and we turned the white walls and minimalist spaces of Wynwood's Sacred Space into a place where each guest discovered the brand's old-world vibe and its three new flavors.
What started as a venue takeover grew into a sequence of installations where color, texture, and distinct environments carried the brand's story from the sidewalk in. Every vignette was a chapter. A custom keyhole hedge entrance (the brand's own signature shape), was the first thing guests walked through. A suitcase counter and a bell-ring check-in borrowed the ritual of arriving at a private club. Inside, we created a dark, moody Parlour Room, wrapping 15-foot walls in aged wood textures to age the modern space. Layers of eclectic furniture were added and accented with interior lighting fixtures (rather than event lighting) to create a more authentic feel.
To pay homage to the brand, a 26-foot custom backdrop framed a bar built to echo Berry Bros. & Rudd at 3 St James's Street, London, the historic wine-and-spirits merchant where No. 3's identity was born. In a separate space, to ease the guest experience during tastings, we customized a 360-degree branded bar under a greenery overhang that anchored the night.
Finally, for the photo experience, we built three keyhole-shaped rooms, each tuned to the brand’s three new flavors: Juniper, Spice, and Citrus.
The result was energetic but composed, proof of how an immersive environment can amplify a brand’s message without losing authenticity.
Event Planning: @nikkismiami
Event Design & Production @gildedgroupdecor
Venue @sacredspacemiami
Swag Activations @lovelylocksparties
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